Well, I guess so. I recall back in the day or two...or three ago I expressed quite strong advocacy of any publicity about naturism being a chance to make people consider the business of being naked. My argument was that exposure (yes, yes, I mean publicity) creates familiarity and people becoming used to the concept, in the same way as, say, the Paralympics have made us much more tolerant and informed about disability, has provided role models for admirable human spirit in the conquering of disability and we are all more comfortable, I feel, with the challenge of seeing disability more, for instance, amputees, deformity and palsy. In another forum, we are all much more tolerant of homosexuality today and that has been a 50 year campaign by the gay community to dispel the notion of it being 'evil' and to challenge those that tried to hide it or deny it by positive publicity, advocacy and speaking out. So it should be with the naked community, relatively benign as our proclivity is, its constant presentation to media audiences in whatever form will advance the cause of emancipation of nudism, little by little.
I didn't think that site was a particularly helpful one in promoting the above, but as you point out, Bob, it was an instance of portrayal of relatively gentle and attractive (bodily) exposure.
My general antithesis for clickbait is that a) it gunks up the PC and b) it is a coercive, hegemonistic practice that seeks to control our behaviours and force advertising upon us! When we click into a top 20 or a "You'll Never Believe This!" photo montage we are being controlled and channelled in our behaviour by slick, clever, know-it-all, anonymous marketers - and that's anathema to me!
John